Overview
First things first- What type of product are you selling? Think about your product and it's ideal target audience. For example, I could start with the basic concept of wanting to sell dog food. To make it imaginary, maybe I want to sell my dog food to dogs like Cerberus (the dog that guards the underworld in Greek mythology. He keeps people out and souls in. He is a very intense doggo.) Since he is not just normal dog, my product would have to cater to his needs. It would have to come in really large sizes and include ingredients that he would eat and my ad would have to make that clear. Picture a dog food can with an ad that says things like 'now in 500oz cans!' Instead of featuring more meat for a regular dog's diet, I would have to include something that Cerberus would eat or include a food mentioned in an underworld myth. For example 'Now with more souls!' or 'Pomegranate flavored!' I would then use colors and fonts as well as a picture of the product that I would think appeals to Cerberus or his owner Hades.
Come up with 3 possible products and create a thumbnail showing me a loose sketch of your advertisement for each of these ideas. We will discuss your 3 options and choose the most effective for your final project.
As always
Come up with 3 possible products and create a thumbnail showing me a loose sketch of your advertisement for each of these ideas. We will discuss your 3 options and choose the most effective for your final project.
As always
- pay close attention to your use of the Elements of Art and Principles of Design
- make sure you have a balanced composition
- pay attention to your craftsmanship
Materials
pen, pencil, watercolor, colored pencil, mixed media paper